Industry insights—no waiting.

If you’re looking for our take on cutting-edge trends or an insider’s musing at what makes marketing so interesting, you’ve come to the right place. No matter the topic, count on posts that are entertaining—and insightful.
General Interest

Five Secrets to a Great Client-Agency Relationship

As a long-time agency account management gal (and when I say “long-time,” I mean a very long time) I’ve experienced a broad range of client-agency relationships—from “what-have-you-done-for-me-lately” transactional engagements to true partnerships, and everything in between. Today at IM Partners we’re blessed with a cadre of terrific clients, based on mutually beneficial relationships cultivated over time.

Read More »