General Interest

Connecting with the Marketing Holy Grail: Millennials

While baby boomers have always received most of the attention, there’s another group that’s just as large—and entering its prime purchasing years. Yes, I’m talking about millennials. Born between 1980 and 2000, this generation has been labeled as lazy, spoiled, cynical and materialistic. Perhaps a few (or maybe most) of these labels apply, but millennials are also something else: a powerful force that’s expected to spend an eye-popping $1.4 trillion annually by 2020. That’s roughly 30% of all retail sales. Perhaps that’s why more and more businesses are falling all over themselves to connect with this notoriously hard-to-reach audience.

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