General Interest

Conquering Big New Year’s Resolutions

It’s resolution time again, and though I wish I could be one to just say, “I don’t make resolutions,” the new year always brings out the need to try to break the bad habits that have built up over the past year(s). Some resolutions I’ve fulfilled, others have been spectacular failures. However, I’m not alone: Nearly 50 percent of Americans usually make New Year’s resolutions—but only eight percent actually achieve their goal(s). 

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General Interest

Connecting with the Marketing Holy Grail: Millennials

While baby boomers have always received most of the attention, there’s another group that’s just as large—and entering its prime purchasing years. Yes, I’m talking about millennials. Born between 1980 and 2000, this generation has been labeled as lazy, spoiled, cynical and materialistic. Perhaps a few (or maybe most) of these labels apply, but millennials are also something else: a powerful force that’s expected to spend an eye-popping $1.4 trillion annually by 2020. That’s roughly 30% of all retail sales. Perhaps that’s why more and more businesses are falling all over themselves to connect with this notoriously hard-to-reach audience.

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